In This Issue
Over the next month, we are taking a fresh look at all of our customer communications, including this newsletter — stay tuned, and in January we will reach out with an update!Questions? Click here to send us an email with your request.
- Vol. 16, Issue 5, November 2021
In This Issue
Hello! Happy Holidays!
We hope everyone had a wonderful Thanksgiving, and that you are getting ready for your chosen end-of-year festivities. We’ve been very busy here with end-of-year activities and are excited to share some news with you. Read on for this edition of Research with a Twist titled, “The end of an era, and new beginnings”!
The end of an era, and new beginnings
We are proud and pleased to announce that in November, Center for Strategy Research merged with PeopleMetrics, a world-class builder of experience programs, based in Philadelphia. CSR’s fearless, inimitable, lady-boss leader, Julie Brown, who so many of you know and love, has decided to retire, and wanted to make sure that CSR would continue serving our clients, and as always, with a “twist”!
A grateful and fond farewell to Julie Brown
After 20 years as CSR’s President, Julie decided that it’s time to step away from work and spend more time with family and friends. She plans to read books on the beach even more, visit even more microbreweries and beer festivals, go to even more concerts, and continue travelling all over the world when she is not entertaining at her beautiful home in Plymouth with her husband Dan. Sounds a lot like her last twenty years, but with less work to distract from the fun stuff.
We will always be grateful for her mentorship and guidance over the years. She’s taught us how to be meticulous project managers with a huge emphasis on client service. And perhaps most importantly, she also taught us how to have a damn good time while doing it. Let’s raise a giant glass of cheer to Julie Brown, and hope that in retirement, she will find that elusive lost shaker of salt!
Same old, same old
As Julie deepens her tan, Center for Strategy Research, in terms of the products and services that we offer, and in terms of staff other than Julie, will remain “as is.” Me (Jennifer), Marissa, Marie, Shawndra, Karyn, Gary, and many others who don’t interact with clients, will continue working with our current customers, and also continue to welcome new ones.
We will continue to exist as a Boston-based, full-service market research firm, with a proprietary qualitative-into-quantitative twist on traditional market research, specializing in research among “high-value” audiences.
With even more of a “twist”
In addition to CSR’s longstanding services, we can now also share expertise in experience management, e.g., customer and employee experience. Sean McDade, the owner of PeopleMetrics, has literally written books on the subject, including Listen or Die (now THAT’s a badass title! Click to view on Amazon), and his new book launched this week, Pharma Customer Experience (Click to view on Amazon). Under the banner of PeopleMetrics, CSR can now provide customers with an improved technology platform that delivers results in real-time and a deep history within industries with high value audiences (pharmaceuticals, B2B).
The only potential downside of the merger is that now, in addition to New England sports teams (and wherever Tom Brady is playing), we may need to pay homage occasionally to Philadelphia teams. This will not be easy. In fact, it might be impossible (Joel Embid? Ben Simmons??? The Eagles? THE PHILLIES?). But we will try. Or at least try to try. (Sorry Sean and our other Philadelphia colleagues.)
Here’s the Twist: While we will miss the humor and joie de vivre of Julie Brown, she will remain with us in spirit, as CSR operates from a new home base. That home base, which we choose to call Bosto-delphia, will be resplendent with goodies, both new and old. We look forward to connecting and re-connecting with all of you over the coming months about how we can leverage those goodies for you.
Mixology (Putting Research into Practice)
Here are some practical tips for working with a research firm that has recently merged with an experience-management company, and/or an experience-management company that has merged with a research firm:
- Check out the new team members: In this case, they are an impressive bunch!
- Meet the new guys: Let’s set up an appointment so that you can meet some of our new team members.
- Take a look at their core values: For CSR, this is a primary reason that the merger is a good fit. Scroll down to “The PeopleMetrics Way.”
Over the next month, we are taking a fresh look at all of our customer communications, including this newsletter — stay tuned, and in January we will reach out with an update!
The Center for Strategy Research, Inc. (CSR) is a research firm. The “Twist” to what we offer is this: We combine open-ended questioning with our proprietary technology to create quantifiable data. As a result our clients gain more actionable and valuable insights from their research efforts.