Our Newsletter

2021
December	The end of an era, and new beginnings
August	Bad hair day
July	What is “Aaron Rodgers for $1,000?” Part 2
June	The Wall Street Journal has been reading our newsletter
May	What is, “Aaron Rodgers for $1,000?”
2020
November	Winner, winner, turkey dinner
April	I have measured out my life with coffee spoons (and research)
March	Going the (Social) Distance
February	Love (Research), Actually
January	Vitamin D for Researchers
2019
December	Presents Over Presence…
November	Thanks-Market Giving-Research
October	Boo!
September	September! Do you remember?
August	What’s in the top of your funnel?
May	Let my research participants go!
April	My kingdom (or queendom) for a warehouse!
March	We told you so.
February	Batman Returns
2018
February	Porpoise-ful Research
2017
October	The Candy Man (Still) Can
August	Until you’ve walked in someone else’s zapatos …
July	Come Sail Away
April	Caddy Shack
March	How is this only now a thing?
February	Wile E. Anecdote, Persona Non Grata
January	What Is Your Legacy?
2016
November	Make Research Great Again (MRGA)
October	The Past, Present and Future Walk into a Bar…
September	Jimmy Who?
August	Teach Them How to Say Goodbye
June	Lie Down with Dogs
May	The P-Hacks of Life
March	Who Tells Your Story?
January	Un-Friendly Fire
2015
December	Merry Synthesis
November	Giving Thanks
October	When Life Gives You Lyme(s) …
September	Are You Experienced?
August	Read ’em if you got ’em!
June	What’s Wrong with Convenience, Anyway?
May	Inflated in New England
April	Keep Calm and Carry a Map
March	Have You Hugged Your Respondents Today?
January	Small Medium at Large
2014
December	Holiday Cheers
November	A HiPPO Ate My Research Project… and Other Tales from the Research Jungle
October	The Candy Man Can
September	The Track(er)s of My Tears
July	Where’s the “Why?”
June	Blinded with Science …
May	I Can’t Get No…
February	Know Your (High Value) Audience
2013
December	Give the Gift of Insight this Christmas
November	Always Be Closing
September	What Abe Lincoln Can Teach Us About Strategy
July	Honey, I Shrunk the (Big) Data
June	Pride and (Poverty and) Prejudice
May	Leading Through Thought Leadership, Part II
April	Leading Through Thought Leadership
February	The One Thing An Oscar Winner Will Never Know
2012
September	Lessons from Gettysburg — Part Two
August	I Heard It Through The Grapevine
June	How Deep is Your Bench?
April	Lessons from Gettysburg: War and Market Research
February	Avoiding the Choke: 3 Suggestions for Better Research
2011
December	The Choice is Yours — 3 Recommendations for Improving Research
November	Baby You Can Drive My Car (Or Truck)
September	Three “Enhancements” That Will Hurt Your Research
August	Wicked Good Research
May	There’s Gold in Them Thar Employees
March	Can You Hear Me Now?
February	When Bad Things Happen to Good Teams
January	Always Look on the Bright Side of Life
2010
October	Some Like it Hot
August	Spontaneous Discussion
June	Every Story Tells a Picture
March	Lessons Learned from Noah’s Ark
February	Getting Your Research Back on Track
2009
December	“Proof”: Influencing Both Your Research and Your Eggnog
November	“Concentrate” — Not Just For Breakfast Anymore!
October	I Miss My Mind the Most
September	Don’t Be Mean to Michael
July	Pomp In These Circumstances
May	Luxury in the Eyes of the B(MW)-Holder
April	Doing Justice to Scales
March	Is Your Research Super Bowl-Worthy?
February	21st Century Howard Johnson
2008
December	Santa’s Guide to Effective Data Capture
November	The Down Market Opportunity
October	Don’t Ignore “Likelihood to Buy” When Developing Your Conclusions
September	Research, Like Election Polls, Demands Repetition
August	Do You Have a Jeffersonian Research Program?
June	Lots of What, But Little Why
May	Marketing with Market Research
April	The Double-Sided-Brain Approach to Research
March	Is Your Instrument Biased?
February	Ethnographic Research… When to Use it and Why
January	A Better Kind of Presidential Debate
2007
December	What Makes Katie So Good?
November	Is Your Open-Ended Approach Truly Open?
October	Four Score and Several Presentations Ago
September	Does Your Research Walk The Talk?
July	Verbatims: Made Too Sticky?
June	How Long is Too Long?
May	Who Let The Dogs In?
April	Go Ask Alice (if you really want to know)
March	4 Good Reasons for Surveying Your Employees
February	Runaway Jury?
January	Special Orders Do Upset Us
2006
December	3 Surefire Ways to Present Research Poorly
November	Great Research Needs Great Writing
October	The Man Who Knew Too Much
September	The Sales Instant Replay
August	Mitigating Factors
July	Summer Sadistics Part One: Sample Size… How Much is Enough?
May	“This is a recording”… Three Benefits of Recording Interviews
April	CSI: Market Research
March	Is Your Research Out of Focus?
February	In Research, As In Football, Watching Doesn’t Necessarily Mean Understanding
January	Don’t Crowd the Pool
2005
December	Have You Hugged A Survey Participant Lately?
November	How Many Guests Is Too Many Guests?
October	Things That Make You Go “Huh?”
September	On a Scale of 1 to 5, How Are You?