Our Newsletter


DecemberThe end of an era, and new beginnings
AugustBad hair day
JulyWhat is “Aaron Rodgers for $1,000?” Part 2
JuneThe Wall Street Journal has been reading our newsletter
MayWhat is, “Aaron Rodgers for $1,000?”


NovemberWinner, winner, turkey dinner
AprilI have measured out my life with coffee spoons (and research)
MarchGoing the (Social) Distance
FebruaryLove (Research), Actually
JanuaryVitamin D for Researchers


DecemberPresents Over Presence…
NovemberThanks-Market Giving-Research
SeptemberSeptember! Do you remember?
AugustWhat’s in the top of your funnel?
MayLet my research participants go!
AprilMy kingdom (or queendom) for a warehouse!
MarchWe told you so.
FebruaryBatman Returns


FebruaryPorpoise-ful Research


OctoberThe Candy Man (Still) Can
AugustUntil you’ve walked in someone else’s zapatos …
JulyCome Sail Away
AprilCaddy Shack
MarchHow is this only now a thing?
FebruaryWile E. Anecdote, Persona Non Grata
JanuaryWhat Is Your Legacy?


NovemberMake Research Great Again (MRGA)
OctoberThe Past, Present and Future Walk into a Bar…
SeptemberJimmy Who?
AugustTeach Them How to Say Goodbye
JuneLie Down with Dogs
MayThe P-Hacks of Life
MarchWho Tells Your Story?
JanuaryUn-Friendly Fire


DecemberMerry Synthesis
NovemberGiving Thanks
OctoberWhen Life Gives You Lyme(s) …
SeptemberAre You Experienced?
AugustRead ’em if you got ’em!
JuneWhat’s Wrong with Convenience, Anyway?
MayInflated in New England
AprilKeep Calm and Carry a Map
MarchHave You Hugged Your Respondents Today?
JanuarySmall Medium at Large


DecemberHoliday Cheers
NovemberA HiPPO Ate My Research Project… and Other Tales from the Research Jungle
OctoberThe Candy Man Can
SeptemberThe Track(er)s of My Tears
JulyWhere’s the “Why?”
JuneBlinded with Science …
MayI Can’t Get No…
FebruaryKnow Your (High Value) Audience


DecemberGive the Gift of Insight this Christmas
NovemberAlways Be Closing
SeptemberWhat Abe Lincoln Can Teach Us About Strategy
JulyHoney, I Shrunk the (Big) Data
JunePride and (Poverty and) Prejudice
MayLeading Through Thought Leadership, Part II
AprilLeading Through Thought Leadership
FebruaryThe One Thing An Oscar Winner Will Never Know


SeptemberLessons from Gettysburg — Part Two
AugustI Heard It Through The Grapevine
JuneHow Deep is Your Bench?
AprilLessons from Gettysburg: War and Market Research
FebruaryAvoiding the Choke: 3 Suggestions for Better Research


DecemberThe Choice is Yours — 3 Recommendations for Improving Research
NovemberBaby You Can Drive My Car (Or Truck)
SeptemberThree “Enhancements” That Will Hurt Your Research
AugustWicked Good Research
MayThere’s Gold in Them Thar Employees
MarchCan You Hear Me Now?
FebruaryWhen Bad Things Happen to Good Teams
JanuaryAlways Look on the Bright Side of Life


OctoberSome Like it Hot
AugustSpontaneous Discussion
JuneEvery Story Tells a Picture
MarchLessons Learned from Noah’s Ark
FebruaryGetting Your Research Back on Track


December“Proof”: Influencing Both Your Research and Your Eggnog
November“Concentrate” — Not Just For Breakfast Anymore!
OctoberI Miss My Mind the Most
SeptemberDon’t Be Mean to Michael
JulyPomp In These Circumstances
MayLuxury in the Eyes of the B(MW)-Holder
AprilDoing Justice to Scales
MarchIs Your Research Super Bowl-Worthy?
February21st Century Howard Johnson


DecemberSanta’s Guide to Effective Data Capture
NovemberThe Down Market Opportunity
OctoberDon’t Ignore “Likelihood to Buy” When Developing Your Conclusions
SeptemberResearch, Like Election Polls, Demands Repetition
AugustDo You Have a Jeffersonian Research Program?
JuneLots of What, But Little Why
MayMarketing with Market Research
AprilThe Double-Sided-Brain Approach to Research
MarchIs Your Instrument Biased?
FebruaryEthnographic Research… When to Use it and Why
JanuaryA Better Kind of Presidential Debate


DecemberWhat Makes Katie So Good?
NovemberIs Your Open-Ended Approach Truly Open?
OctoberFour Score and Several Presentations Ago
SeptemberDoes Your Research Walk The Talk?
JulyVerbatims: Made Too Sticky?
JuneHow Long is Too Long?
MayWho Let The Dogs In?
AprilGo Ask Alice (if you really want to know)
March4 Good Reasons for Surveying Your Employees
FebruaryRunaway Jury?
JanuarySpecial Orders Do Upset Us


December3 Surefire Ways to Present Research Poorly
NovemberGreat Research Needs Great Writing
OctoberThe Man Who Knew Too Much
SeptemberThe Sales Instant Replay
AugustMitigating Factors
JulySummer Sadistics Part One: Sample Size… How Much is Enough?
May“This is a recording”… Three Benefits of Recording Interviews
AprilCSI: Market Research
MarchIs Your Research Out of Focus?
FebruaryIn Research, As In Football, Watching Doesn’t Necessarily Mean Understanding
JanuaryDon’t Crowd the Pool


DecemberHave You Hugged A Survey Participant Lately?
NovemberHow Many Guests Is Too Many Guests?
OctoberThings That Make You Go “Huh?”
SeptemberOn a Scale of 1 to 5, How Are You?