In This IssueWelcome to our new, shorter “Research with a Twist”! At about half the length of our typical newsletter, we hope that you’ll agree that it illustrates Shakespeare’s observation that “brevity is the soul of wit.”Please let us know if you have any feedback: firstname.lastname@example.orgQuestions? Click here to send us an email with your request.
- Vol. 14, Issue 1, February 2019
Hello!It’s been a while since we published a newsletter. Did you miss us? We missed you!Now that we’re back, it’s time for… Nana nana nana nana nana nana nana nana, RESEARCH!— Julie
We’ve been working non-stop over the past year on insight-filled research for our clients, and presenting it in powerful, distinctive ways.
Remember the Batman television series? Batman or Robin would fight the bad guys, and every time one of them landed a punch, there’d be a cartoon shape with a fun word over their heads. “Bam!”
That’s the kind of impact we have in mind when presenting our research findings. Here are some examples:
1. Personalities are easy to understand.
Want to be able to visualize your customers, particularly when it comes to how they purchase your products or service?
Conduct qualitative interviews among members of each of your sales segments, content code and analyze the results by segment, and “Ka-Pow!” A dossier of your customer types, bring their purchasing personalities to life!
2. It’s hard to miss something that’s wall-sized.
Some of our clients need to communicate research results in a lasting format – for example, for training exercises, or as leave-behinds in communal areas, so that staff can review while sipping coffee.
Create a highly graphic summary of insights, which can be as detailed as you’d like, that can be printed in an over-sized format. Get it printed by a specialty printer, mounted on foam backing, and “Sock!” – you’ll be making a big splash before you know it. Big, portable insights!
3. Videos are fun to watch.
Need to quickly and powerfully communicate to executives, sales staff, or some other busy group what your customers need and how they think?
Conduct in-person interviews or focus groups, asking customers to sign video releases, then record the interactions. Edit together the story you want to tell, and “Thwak!” a visual and highly effective portrait of customers.
Here’s the Twist: People fondly remember the old Batman series in part because it made such a strong visual impact. Let them fondly recall your presentations, too, by giving them a “Kazam!” with your insights.
Mixology (Putting Research into Practice)
- Show, don’t tell: If you can use a picture of a graphic instead of words, do it!
- “Talking pictures”: Like the rest of us, your colleagues, including executives, love not to think. 🙂 Just give them the video they crave. They’ll love you for it.
- Go big or go home: If you REALLY want to make a point, make it wall-sized!
The Center for Strategy Research, Inc. (CSR) is a research firm. The “Twist” to what we offer is this: We combine open-ended questioning with our proprietary technology to create quantifiable data. As a result our clients gain more actionable and valuable insights from their research efforts.